First Edition of Daily Mirror

Accommodation Search

History on 2nd November


The Balfour Declaration

BBC Television begins broadcasting

First Edition of Daily Mirror

The 2nd of November 1903 AD

The Daily Mirror remains a fixture of our national press, but a look at its first week of operation raises the question of how it managed the feat.
Launched by Alfred Harmsworth (the future Lord Northcliffe – British newspaper ownership so often coincides with elevation to the peerage for some reason) to capture a market under represented on Fleet Street at that time, i.e. women, The Daily Mirror was innovatively staffed mainly by women, including for the first edition Mary Howarth as editor. Howarth was women’s editor at The Daily Mail , also owned then by Harmsworth.
The first edition, on Monday November 2 1903 sold 276,000 copies, deemed a success; the next day sales were down to 143,000, and the numbers kept plummeting, dipping to 100,000 after a week.
Though its basis was new, the first edition of The Daily Mirror had little innovative about the front page that would sell it – a column explaining the new venture; the court circular; the latest news about national security. Harmsworth intended it to be ‘for gentlewomen by gentlewomen’ but little of that idea showed through. Howarth quickly returned to the Mail, as planned, and a new man was brought in to rescue the already ailing journal, a mission effected in the following year by making photography central to the way the paper related the news.

More famous dates here

6228 views since 20th October 2010

Brit Quote:
I am not a heavy drinker. I can sometimes go for hours without touching a drop. - Noel Coward
More Quotes

On this day:
The Battle of Basing - 0871, 1st British Colonists reach New Zealand - 1840, Spanish Steamer Sinks SS Northfleet - 1873, Battle of Isandlwana - 1879, Queen Victoria dies - 1901, Ramsay MacDonald becomes Britain's 1st Labour PM - 1924, BBC Broadcasts 1st live Football Commentary - 1927, Public Sector Strike Begins - 1979, Space Invaders Hit UK - 1979
More dates from British history

click here to view all the British counties

County Pages